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New video inspires people to consider the question – is it inside you to save a life?

Image of a shopfront at Bluewater Shopping Centre, Kent. Six mannequins, representing the six people who die each week waiting for a kidney, are standing in the shop window. Each of the figures are seen lifting up their t-shirts to reveal the question “is it in you to save a life?”. The shop façade itself has also been given a makeover and transformed into a giant t-shirt with the window displaying the statistic.
14 April 2025

In the UK, six people die every week waiting for a kidney. That’s the statistic we’re highlighting in our new video to raise awareness of living kidney donation and inspire people to consider the question – is it inside you to save a life?

In January, people at Bluewater Shopping Centre in Kent were amazed to see a man who donated one of his kidneys inside a shop window alongside six mannequins, representing the six people who die each week waiting for a kidney. Each of the figures were seen lifting up their t-shirts to reveal the question “is it in you to save a life?”.

The new video includes the powerful words from four living kidney donors – Bob, George, John, and Hanny – discussing their experiences of donating and how it has affected their lives.

The powerful installation was organised as part of the nationwide Make Your Mark campaign, to highlight the need for more living kidney donors in the UK. Viewers of the video are encouraged to complete our quick online quiz to discover if it could be inside them to donate a kidney and save a life.

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